Whether you’re a tradie, a retailer or a service provider – you need to listen to this episode! We've got a hot topic that many business owners' trip over - Markups vs Margins. Are you confusing the two? Do you price using Markup or Margin? If you're scratching your head or feeling a bit unsure, you're not alone. The biggest pricing mistake out there is adding a Markup on materials and labour and thinking that's your profit Margin. Spoiler alert: it's not!