When it comes to meeting your business goals, it pays to have an effective way to measure your success. Key Performance Indicators (KPIs) measure the important features of your business. Regardless of what business you run, KPIs help you to measure specific aspects of your business performance. Exactly what you measure and how you measure it will be dependent on your business and your long-term goals. The data will give you a picture over time and allow you to make informed decisions.